Demand Generation Manager

Company: Western Global - USA
Location: Troy
Posted on: March 18, 2025

Job Description:

We have a fantastic opportunity to join us as a Demand Generation Manager, based in our Charlotte, NC or Troy, MI office.

Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.

Who We Are

Western Global is a leading provider of modular fuel storage solutions, making a positive impact in the US, Canada, UK, Europe, and the Middle East. Our dedication to responsive fuel solutions and commitment to customer satisfaction have fueled our significant growth.

We pride ourselves on having a great culture that values Teamwork, Openness, Passion, Integrity, and Celebrating Success. Attracting and retaining talented individuals is crucial to our success. Our Values guide the way we interact with one another and our customers, and we work together as a cohesive team to achieve our goals. Our great culture is a major contributor to our continued growth and success.

Don't believe us? We're proud to be a certified Great Place to Work across all locations! See what our team say about working for Western here - https://western-global.com/en/about/careers/

About the Role:

As the Demand Generation Manager, reporting to the Director of Marketing, you will be instrumental in developing and implementing strategic marketing initiatives aimed at driving growth and engagement across key sales channels, particularly in fuel distribution, end users, and rental. This role involves creating and managing email campaigns, developing marketing automation processes, and working closely with cross-functional teams to ensure cohesive and effective marketing strategies.

Key Responsibilities:

Develop and implement strategic marketing initiatives for key sales channels to achieve business objectives.
Lead the strategy, development, implementation and optimization of integrated campaigns, focused on key industries and use cases that are designed to generate leads for the sales teams & engagement with existing customers.
Build and maintain marketing automation workflows to streamline and enhance marketing efforts, not limited to:Customer journey work (mapping & optimizing) to architect innovative multi-channel engagement programs.
Develop and implement best practices for marketing automation.


Work across a dynamic ecosystem of stakeholders to define, develop, and implement integrated campaign strategies, ensuring alignment & consistency in marketing initiatives.
Orchestrate campaign and content development across a network of contributors and stakeholders.
Develop promotional content and stories designed to shift perception and acquire net-new marketable contacts.
Develop dashboards, analyze and report on performance to provide visibility into marketing campaign results, measure campaign effectiveness, and drive strategic decision making focused on campaign optimization.
Clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns.
Manage and allocate resources effectively to maximize ROI.

What will give you the edge:

Minimum of 3 years campaign manager, demand generation, or strategic communication experience
Deep understanding of marketing channels and tactics - email marketing, ads, events, and how to adapt tactics to different audiences and goals
Familiarity with marketing automation platforms such as HubSpot and Microsoft Dynamics, and sales tools such as Salesforce and other CRMs
Adept at project management and cross-functional collaboration, enjoys working independently or as part of a team

Excellent verbal and written communication skills, with ability to explain complicated concepts in clear and concise terms

What can we offer you in return for your talents?

We offer a market competitive pay and benefits program, as well as opportunities for advancement, knowledge and skills development, and recognition of achievements. In addition, we offer the following benefits to our employees:

Medical, Dental & Vision Insurance.
Generous Holiday & Vacation Program, offering 20 days per year.
Life Insurance.
Short-Term & Long-Term Disability Plans.
Opportunities for professional growth and career advancement.
Flexible Spending Accounts.
Annual Salary Reviews and Bonus.
Supportive work environment fostering teamwork, openness, and integrity.

Our professional culture, dedication to employee-partners, and career opportunities are just a few benefits we proudly offer. As a Demand Generation Manager, you'll be a vital part of our team, where collaboration drives innovation. We look forward to discussing how your expertise will enhance our team and how your contributions will be recognized through competitive pay, exceptional benefits, and continuous career development.

Ready to get started?

Western Global is growing, apply to join our successful team today!

Western Global is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, color, religion, national origin, gender, sexual orientation, gender identity, disability, military/veteran status or other characteristics protected by law.

Keywords: Western Global - USA, Troy , Demand Generation Manager, Executive , Troy, Michigan